Communication decisions (promotion strategies) - Social media marketing

5 important questions on Communication decisions (promotion strategies) - Social media marketing

What is the definition of Word-of-Mouth (WoM)

The sharing of information about a product, promotion, etc. Between a consumer and a friend, colleague or other acquitance.

What is the definition of social media?

A group of internet-based applications that allow the creation and exchange of user-generated content. Examples are blogs, YouTube, networking sites, photo-sharing and aggregating channels

What are the four points of the interactive market communication?

  1. Traditional one-way advertising = bowling approach
  2. customer-drive interaction = one-to-one approach
  3. social media marketing = viral marketing
  4. social media marketing = pinball approach
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What is one-way advertising?

Attempt to hit as many customers with shotgun mass media methods

What are the 6 C of the social media marketing model?

  1. Company and
  2. content
  3. control
  4. community
  5. customers and
  6. online conversation

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