Communication decisions (promotion strategies) - Social media marketing
5 important questions on Communication decisions (promotion strategies) - Social media marketing
What is the definition of Word-of-Mouth (WoM)
What is the definition of social media?
What are the four points of the interactive market communication?
- Traditional one-way advertising = bowling approach
- customer-drive interaction = one-to-one approach
- social media marketing = viral marketing
- social media marketing = pinball approach
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- Never study anything twice
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What is one-way advertising?
What are the 6 C of the social media marketing model?
- Company and
- content
- control
- community
- customers and
- online conversation
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