Product decisions
14 important questions on Product decisions
Barriers of internationalisation when initating:
Barriers of internationalisation when in process:
What is international marketing?
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What are three categories of services?
- People processing
- Possession processing
- Information-based services
What is the definition of Cloud computing?
What is the Country of origin
What is the definition of brand equity
Brand equity can be clustered into five categories:
- brand loyalty
- brand awareness
- perceived quality
- brand associations
- other proprietary brand assets
What is the definition of Sensory branding?
What is the largest commercial application for 3D-printing?
Anderson (2006) advances two distinct but related ideas:
- Merchandise assortments are grwoing because when goods don't have to be displayed on the store shelves, physical and cost constrants on selection dissapear.
- online channels actually change the shape of the demand cure, because consumers value niche products geared to their particular interests more than they value products designed for mass appeal.
In deciding the product policy abroad,
The products sold over electronic markets and the internet can be grouped into two categories:
- Physical products
- purely digital goods and services
By manufacturing locally on 3-D printers, (2):
- Enables firms to economically build totally customized products in small quantities
- also allows firms to profitably serve small market segments
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