Asf - The product life cycle

5 important questions on Asf - The product life cycle

What is the definition of Product Life Cycle?

Concerns the life of a product in the market with respect to business/ commercial costs and sales measures. Simply explained, it is a theory in which products or brangs follow a sequence of stages, including introduction, growtih, maturity and sales decline.

What is the definition of Time to market?

The time it takes from the conception of an idea until it is available for sale. TTM is important in those industries where products become quickly outmoded.

TTM is important for the competitive sucess of many companies because: (4)

  • Competitive advantage of getting the market sooner
  • premium prices early in life cycle
  • faster break-even on development investment and lower financial risk
  • greater overall profits and higher return on investment
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The key process requirements for rapid TTM are (7):

  • Clear understanding of customer needs at the start of the project and stability in product requirements or specifications
  • a characterized, optimized product development process
  • a realistic project plan based on this process
  • availability of needed resources to support the project and use of full-time, dedicated personnel
  • early involvement and rapid staffing building-up to support the parallel design of product and process
  • virtual product development including digital assembly modelling and early analysis and simulation to minimize time-consuming physical mock-ups and testing
  • design re-use and standardization to minimize the design content of a project

Two approaches when expanding the concept of the PLC to international markets

  1. International product life cylce - a macroeconomic approach
  2. PLCs across countries - a microeconomic approach

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