Asf - New Products for the international market

10 important questions on Asf - New Products for the international market

As a consequence of increasing international competition

Time is becoming a key success factor

The reason for better time competition of the Japanese manufacturers is the intensive use of the following measures (6):

  1. Early integration of customers and suppliers
  2. multiskilled project teams
  3. interlinking of R&D, production and marketing activities
  4. total quality management (TQM)
  5. parallel planning of new prodcut and the required production facilities (simultaneous engineering)
  6. high degree of outsourcing (reduction of internal manufacturing content)

What is the Quality development function?

Is considered a main tool for listening to the voice of the customer in the NPD process.
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Mention th e five parts in the Product/communication mode

  1. Straight extension
  2. product adaptation
  3. promotion adaptation
  4. dual adaptation
  5. product invention

Model of Product/communication mode

Product and promotion, standard, adapt and new

What is promotion adaptation

Use of this strategy involves leaving a product unchanges but fine-tuning promotional activity to take into account cultural differences between the markets.

What is straight extension

This involves introducing a standardized product with the same promotion strategy throughout the world market. (one product, one message worldwide) Major savings can be made on market research and product development

What is product adaptation

By modifying only the product, a manufacturer intends to maintain the core product function in the different markets. (electrical appliance have to be modified to cope with different voltages)

What is dual adaptation

By adapting both product and promotion for each market, the firm is adopting a totally differentiated approach.

What is product invention

Is adopted by firms, usually from advanced nations, that are supplying products to less developed countries. Are specially developed to meet the needs of the individual markets.

The question on the page originate from the summary of the following study material:

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