Asf - New Products for the international market
10 important questions on Asf - New Products for the international market
As a consequence of increasing international competition
The reason for better time competition of the Japanese manufacturers is the intensive use of the following measures (6):
- Early integration of customers and suppliers
- multiskilled project teams
- interlinking of R&D, production and marketing activities
- total quality management (TQM)
- parallel planning of new prodcut and the required production facilities (simultaneous engineering)
- high degree of outsourcing (reduction of internal manufacturing content)
What is the Quality development function?
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Mention th e five parts in the Product/communication mode
- Straight extension
- product adaptation
- promotion adaptation
- dual adaptation
- product invention
Model of Product/communication mode
What is promotion adaptation
What is straight extension
What is product adaptation
What is dual adaptation
What is product invention
The question on the page originate from the summary of the following study material:
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