Organisation of global marketing activtieis
5 important questions on Organisation of global marketing activtieis
What are the 6 differences points of the structural evolution of internatinoal operations?
- Ad hoc exporting
- functional structure
- international division structure
- geographical structure (customer structure)
- product structure
- matrix structure
What is the definition of functional structure?
What is the definition of international divisional structure?
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What is the definition of geographical structure?
What is the definition of matrix structure?
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