Summary: Global Marketing Periode 4
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1 Aantekeningen
This is a preview. There are 21 more flashcards available for chapter 1
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What is a share of wallet?
marktaandeel -
What is the difference between a distributor and a agent?
Distributor owns the goods, agent works on provision basis. -
What is the relationship between the international stage of Perlmuter and the types of hierarchical modes?
domestic based sales rep = ethnocentric
country subsidiary = regiocentric
transnational organization = geocentric -
Which hierarchical mode options have marketing in the border
region center or transnational organization -
What are reasons for international sourcing
- the company focusses on in house core competences
- lower production costs
- general cost efficiency
- increasing potential for innovation
- fluctuating demand -
What are the 4 most important factors in pricing strategy
internal: firm level factors and product factors
external: environmental factors and market factors -
What are 3 strategies for market coverage concerning distribution
- intensive distribution
- selective distribution
- exclusive distribution -
What are criteria for choosing foreign distributors
- financial and company strength
- product factors (when selling gas, you don't transfer it by plane)
- marketing skills
- commitment of the distributor
- facilitating factors -
Give an advantage and a disadvantage of a functional structure
advantage: high control of the board
disadvantage: bureaucratic
When this is linked to Sony, change is good because there is more focus towards the artist -
name 4 characteristics of a service:
- intangibility
- perishability
- heterogenity
- inseperability
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