Group decision-making - Integration

3 important questions on Group decision-making - Integration

What happens when a group interaction is mainly preference driven?

There will be frequent exchange of preferences but not much discussion and elaboration of information.
These groups will usualy adopt the majority's position without much discussion and minorities might be disregarded or silenced.

What happens when a group interaction is primarily information driven?

Groups will use more time to arrive at a decision, and the discussion will be less biased. This strategy is slower but may be more accure, especially when good alternatives might only be discovered after extensive discussions.

What conditions may lead groups to use an information- rather than a preference-driven decision strategy?

  1. Preference diversity, when different members have different preferences, it is not really possible to arrive at a group decision by merely exchanging preferences.
  2. Group members' certainty will be lower, because other group members have come to a different conclusion.
  3. Having mutually recognized areas of expertise suggests that group members have unique unshared information, which may lead groups to adopt an information-driven strategy.

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