Group idea generation and creativity - Productivity of brainstorming groups
3 important questions on Group idea generation and creativity - Productivity of brainstorming groups
On which two principles is brainstorming based?
- Deferment of judgment
- Quantity breeds quality
What are the two reasons that people fail to be creative?
- Because they prematurely criticize their ideas
- Because they give up too quickly
What are nominal groups?
Groups are groups in name only, with no interaction among group members. Nominal groups consist of meber who work individually and whose ideas are pooled.
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