Communication for health innovation
6 important questions on Communication for health innovation
Adoption process of innovations?
- Awareness (knowledge about existence of problems/solutions)
- Interest (knowledge that solutions are realistic)
- Evaluation (knowledge about pro's and con's)
- Trial (experiential knowledge and feedback)
- Adoption/acceptance (confirmation, reduction post decision regret)
Classical view of the role of communication in adoption and diffusion thinking?
- Advisory communication
- Training/health education
- Persuasive transfer of technology/practices
- Horizontal (peer-to-peer) exchange
- Making smart use of opinion leaders
Changing perspective on innovation?
- Higher grades + faster learning
- Never study anything twice
- 100% sure, 100% understanding
The need for new style 'innovation' intermediaries'?
- Identifying initiatives/perspectives
- Network and coalition building
- Eliciting and translating demands and questions
- Facilitating learning and vision building
Benefits of collaborative ('embedded') research?
- Creating contextually adapted knowledge
- Fostering shared understanding
- Improving social relationships
Requirements for system innovation?
- Briding between many different worlds
- New roles for communication professionals (orchestrating interaction/connecting)
- New forms of collaborative research
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding