Influencing automatic behaviour

4 important questions on Influencing automatic behaviour

Behaviour change interventions from the reflective system perspective?

  • Build competences to exert self-control: self-regulation strategies, implementation intentions
  • Prevent that self-control is needed: gamification

Ironic Process Theory?

Deliberate attempts to suppress certain thoughts make them more likely to occur: Wegner's dual process theory about social cognition (conscious operating system to suppress unwanted thoughts).

Exploiting the impulsive system?

  • Social proof heuristic
  • Nudge
  • Compromise effect
  • Center stage effect
  • Exploiting portion size bias
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Center stage effect?

Phenomena that when presented with a number of choices, people have a tendency to select the middle option.

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