Semantic memory - Semantic Priming
6 important questions on Semantic memory - Semantic Priming
what is semantic priming?
If a concept is activated, the activation spreads to related concepts so that is there is a need to use them they are closer to awareness and can be used more quickly
How did Neely's study show controlled priming?
5 conditions lexical dicision task - people could get prositive priming, over time, with body-door if they know a building part is expected after door.
when they get body-heart they get, over time, less positive priming off that if the expect a buiding part
what is mediated priming?
concepts that are not directly related but mediated by another one like lion-tiger-stripes, cause a bit of priming too, but not very strong and not always.
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Why are semantic memories retrieved faster than episodic?
because they are connected directly AND indirectly in many routes, so many ways concepts can prime one another
How does inhibition happen in the semantic memory?
during active retrieval, related competing concepts that could produce interference may be inhibited
whats the nature of semantic info?
- takes a long time to move info from episodic memory into semantic memory
- when processing astract concepts, people rely more on association info, for concrete words more on similarity info
- theres a large embodied influence:
> info retrieval reflects perceptual qulities
> also with emotional responses
> and different sensory modalities
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