Evaluating HRD programs

9 important questions on Evaluating HRD programs

Why are HRD programs not (well) evaluated? (3)

1 It is not easy (costs, time-consuming, expertise needed)
2 Many other factors can lead to improvement of performance (so it's hard to evaluate the impact of the training)
3 People associated with HRD programs are afraid of criticism and cuts if the evaluation isn't positive.

Kirkpatrick's evaluation framework is the most popular/influential. He argues that training efforts can be evaluated according to 4 criteria, describe those 4:

1 Reaction: did the trainees like it/feel it was valuable?
2 Learning: did the trainees learn what the objective said they should learn
3 Behavior: Does the trainee use what was learned in training back on the job?
4 Results: has the training effort improves the organizations effectiveness?

What is the criticism on Kirkpatrick's model (5)?

1 It evaluates only what happens after training (not the entire process)
2 It could be better described as a taxonomy of outcomes
3 It fails to specify what sort of changes can be expected as a result of learning and what assessment techniques should be used to measure learning at each level
4 The validity is questioned
5 It is not well suited to the fast pace (tempo) of modern economy
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What are the most (3) serious shortcomings of Kirkpatrick's framework?

1 Lack of explicit causal relationships among the different levels
2 Lack of specificity in deadling with different types of learning outcomes
3 Lack of direction concerning which measures are appropriate to assess which outcome measures.

Which 3 vital issues do you have to consider when deciding which data collection method to use?

Reliability: the consistency of results
Validity: Does the method actually measures what it claims to meassure
Practically: How much time/money/resources are available for evaluation

Self-report data (or data provided by individuals in the program) is the most commonly used type of data in HR evaluation. What 2 problems can occur when relying on self-report data?

1 Mono-method bias: when respondents have to fill in before and after, they are maybe more concerned about being consistent instead of accurate.
2 Socially desirable responses
> Another small problem is response shift bias: when perspective change during the training

A research design is a plan for conducting an evaluation study. Which 2 practices should be included in a research design?

1 Pretest and post-test (what changed after the training)
2 Control group

Which 6 points should be followed for any type of program?

1 Perform a need analysis
2 Develop an explicit evaluation strategy
3 Insist on specific training objectives
4 Obtain participant reactions
5 Develop criterion instrument (to measure outcomes)
5 Plan and execute the evaluation study

What are the 5 ways of data collection?

1 Interview
2 Questionnaire
3 Direct observation
4 Tests and simulations
5 Archival performance data

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