Spinning Top Model

10 important questions on Spinning Top Model

Element of the Spinning Top Model


1. Mission
2. Critical Succes Factors
3. Goals
4. Objectives (doelstellingen)
5. Nature of process and structure
6. Management style
7. Culture

What the purpose of the STM?

The purpose is guiding and managing organizations, which is a continuous and intentsive informatin decision-making process.

What causes direction changes within typologies?

Growth of the organization, evironment changes, change of CSF, preferred management style
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Balanced Business Scorecards


General framework that assist in defining the critical succesfactors and goals.

1. Financial Perspective: financial result and forecast of activities undertaken
2. Customer Perspective: satisfaction of customers
3. Internal Business Process: development of the internal organization
4. Learning and Growth Perspective: activities for innovation and improvement

Cost leadership strategy

Pricing and cost reduction. Information on cost factors, pricing and opportunities that increase efficiency.

Product oriented structure

The responsibility for the realization of each product line lies entirely within a single operational unit (i.e. independent). Coordination of activities takes place within the same department and as a result, there is greater decisiveness and flexibility.

Market or customer oriented structure

Organization is dividend into different markets/market segments or goup of customers in order to optimally connect to the specific needs of these markets.

Standardized cost center

This may happend when the required amount of input in a known relationship can be compared to the (defined and measurable) output from the department.
The efficiency and conversion process is the most important focus for the management process.


Information: information on costs compared to output

Independent cost (or expense) center


This center provides products/services where there is no clear relationship between the input and output. The output is difficult to determine.

Information: Actual costs versus budget

Phase B: Ontological vs Substantialistic Culture

• Ontological culture (positive): drive by financial and economic goals, which are often formalized. Top management still gives direction and flexibility is reduces at the expense of planning and management. Decision-making is strongly procedurally oriented and work is standardized in combination with specialization.

-> Information: systematically controlled and often department-oriented.
• Substantialistic culture (negative): people are more concerned with departmental goals than the organization’s overall goals (= suboptimization). Political games are at the order of the day and any proposed changes are negatively experienced.
-> Information: department-oriented with tailored information, with political
executives using the information for their own purpose.

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