Summary: Imk

Read the summary and the most important questions on IMK

• 1 Introduction to international marketing

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• what means Global youth culture?

  teenagers count foor 30% of the population

• What are the different levels of marketing?

  • Domestic marketing 
    -> marketing with one policy, geographic country boundaries 
  • International marketing 
    -> Selling in more than one country 
  • Global marketing 
    -> opportunities around the world 
  • Export Marketing 
    -> selling across national.political boundaries.

• To achieve competitive advantage in the marketplace you use the SLEPT method. What is the SLEPT method?

  Social
  Legal
  Economic
  Political 
  Technological

• What are tje PT(S)?

  • Political (government interventions)
    -> Trade control,
    -> competition regulations 
  • Technological ->  R&D
    -> infrastructuur level
    -> information of the internet. 
  • Sustainability 
    -> considering the environmental impact of everything we do.

• What are the stages of planning in international Marketing?

  • Unplanned stage 
    -> finding new money and customers for activities
  • The budgeting stage 
    -> finding a system for budgeting 
  • Annual business planning (planning review proces)
    -> Top-down planning (baas planning voor werknemers)
    -> Bottom-up planning (own goals en vraagt of het goed is)
    -> Goals down, plans up 
  • Strategic planning stage -> developing strategie for over 5 years (growth strategie) 

• What are the elements of a international marketingplan?

  • Stakeholder expectations 
  • Situation analysis 
  • Resources and capabilities (SWOT)
  • Corporate aims and objectives (are goals realistic)
  • Marketing strategies (how achieve goals)
  • Implementation 
  • Control and feedback  

• 2 The wold trading environment

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• reasons why companies trade?

  • lower labour costs 
  • lower operation costs 
  • proximity to raw material 
  • subsidies to help native industries 

• What are market entry barriers?

  Barriers what can be specific to a country, product, time period or a purpose

• What are tariff barriers?

  A tax placed on a imported of exported good of a international trade.
  
  

  • Specific
    -> Charges by weight of volume 
  • A valorem
    -> percentage of import price 
  • Discriminatory
    -> charges against goods of a particular company  

• What are non tariff barriers?

  • Quantitative restructions 
    -> Quota, embargo's 
  • Restrictive practice 
    -> Government laws
    -> Testing standards, currency controls