International niche markets for small and medium sized enterprise
11 important questions on International niche markets for small and medium sized enterprise
What kind off effect have SME's internationalisation at the economic?
- importing jobs
- importing foreign currency
- creating wealth in domestic economy
What are the challenges for SME's at less developed countries?
- Fairtrade or protection of the farmers
- weak infrastructuur
What are the motivations to export?
- Find a new market were the product is at a earlier PLC stage
- find new markets to use production at full capacity
- Higher grades + faster learning
- Never study anything twice
- 100% sure, 100% understanding
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What are stimuli to export?
- advance domestic market conditions
- opportunity to reduce inventories
- Orders form overseas customers
What are barriers to export?
- not enough capital
- not enough knowledge overseas market
- not enough contact with overseas customer/ parter
If you want to develop a niche market you have to?
- information segement needs
- understanding value of niche product to target customer
- have high service
- concentrate on profit, not market share
What are the trends of global firms?
- increasing role in niche markets
- getting international business to partnership
- acces to funding and support easier
What is the 7s Model?
- System
- structure
- strategy
- style
- staff
- skill
- shared value
What are the generic market strategies for SME's internationalization
- Segmentation, targeting and positioning
- competitive strategie (porter, cost leader and focus)
- growth strategie (ansoff)
What are the 5 stages of internationalization? (en teken de grafiek)
- Passive exporter -> little direct contact foreign companies
- reactive exporter -> put effort dealing key export account, but not heavily investing
- experimental exporter -> beginning developing commitment and getting a sort of structure.
- proacative exporter -> focus key export markets and entering new markets
- committed exporter -> sees the international markets as just another market.
What are the 3 key areas to focus on to ensure succes?
- effective relationships
- have a learning organization
- having a clear international competitive focus.
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding
