Bhave: process model of entrepreneurial venture creation

8 important questions on Bhave: process model of entrepreneurial venture creation

Internally stimulated opportunity recognition

  • opportunity recognition preceeded the decision to start their ventures.
  • Once the sollutions to satisfy needs were found, the business possibilities became apparant. Over time, this became attractive and decision to start was made
  • Again, this was followed by refinement of opportunities which led to identification of business concept

Venture creation has few steps

  • Externally or internally opportunity recognition
  • Business concept development
  • organization creation
  • product development
  • supply and demand boundary
  • customer feedback

Externally stimulated opportunity recognition

  • The decision to start a venture is followed by an opportunity recognition.
  • Decision was influenced by entrepreneurs personal and environmental circumstances
  • Once the commitment to pursue opportunities was made, entrepreneurs refined the opportunities, which resulted in the identification of business concepts.
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Supply and demand boundary

  • Chronologically next step after product development
  • Reality not quite linear
  • mostly customers lined up well before product creation

The first sale is a significant event, because

  • concrete link between business concept and market that was recognized in opportunity stage
  • Establish relationship with customers for first time (customer feedback is able now)
  • bridges boundaries between supply and demand

Business concept development

  • effort involved in claryfying business concept in order to achieve good fit between customer needs and the entrepreneurs perceptions of thos needs.
  • Though concept may be defined well enough for entrepreneur to start venture, it may not match with customer needs

Stages process model

  • Opportunistic stage: business process is chosen
  • Physical creation: production technology is chosen
  • Exchange state: product produces (opbrengst) is chosen

Both intern and extern stimulated opportunity recognition sequences a business concept, followed by commitment to begin. The commitment to physical creation, is a transition point between two stages

  • after this commitment, entrepreneurs garner resources and use them toward organization creation and marketing (most visible stage in venture creation)
  • once an idea is transformed into a product, and sold across supply and demand boundaries to customer for the first time, the entrepreneurial loop is complete

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