Vaccination decisions & communication

7 important questions on Vaccination decisions & communication

What is meant with the Betsch model?

That risk perception is dependent on cognitive (e.g. Knowledge) & affective aspects (e.g. Feelings, emotions).

What is meant with the four C model?

This is a model that explains reasons why people do not vaccinate:
  • Complacency: don't think they will get infected so prevention with a vaccine is not necessary
  • Convenience: structural barriers such as availability, affordability, ability to understand (health literacy)
  • Confidence
  • Calculation: I will trust herd immunity so that I don't get the disease. However, if everyone does this we will have a problem

What makes the COVID-19 vaccine special?

  • The vaccination is seen as a way back to normal
  • Vaccines are developed more rapidly than others
  • For young people: vaccination to protect others rather than themselves
  • There is uncertainty about
    • The protection duration
    • The effect on transmission
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What is risk communication?

An iterative exchange of information among individuals, groups, and institutions related to the assessment, characterization, and management of risk.

What is important for effective risk communication?

  • Entails an exchange of information rather than a one-way flow
  • Is informed by expert knowledge but is also adapted to public risk perception & information needs
  • Enables decision making with sufficient, accessible, and understandable information

What are the 5 different aspects of perceptions of risk?

  • 'Objective' characteristics of the risk
  • 'Subjective' characteristics of the risk
  • Trust in involved institutions
  • Characteristics of the person
  • Information flows

What is the effect of a crisis on risk communication?

  • Time pressure
  • Need to develop communication based on limited information
  • Need to constantly adapt communication to changing situations

The question on the page originate from the summary of the following study material:

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