Emotions and scarcity

13 important questions on Emotions and scarcity

What is the reactance theory?

When personal freedom is threatened or reduced, people are motivated to reestablish the threatened freedom

What is the influence of reactance in retails?

Psychological reactance makes us want products more. To make sense of our heightened desire for the item, we begin to assign it positive qualities and more value.

What is evocation of freedom?

Reminding the target of its own freedom to choose: 'but you are free to accept or refuse', which increases compliance to donating money 5x more
  • Higher grades + faster learning
  • Never study anything twice
  • 100% sure, 100% understanding
Discover Study Smart

What is the effect of scarcity of information?

If we are deprived of something, the value increases. Scarce information is more persuasive and increases agreement with unpopular positions by having the message restricted. For example: lawsuit where inadmissible evidence is still used by the judge

What is the effect of censoring?

If information is banned, we want to receive it to a greater extent and become more favorable toward it than before the ban.

What is the effect of scarcity and rivalry?

You aim to beat your competitor, but in the end, the winner pays too much and feels like a loser, while the loser acts and feels like a winner

What is goal framing theory?

A norm being highlighted namely the injunctive norm. Normative goal gets strengthened so someone becomes more pro-social.

What is financial windfall?

An unexpected financial gain that leads to hedonic spending

What is negative spill-over effect of moral accounting

By doing something morally good, it leads to bad behaviour since something good has been done.

What is response generalization?

When someone is confronted with their morally correct behaviour, they might take it as their identity and continue the behaviour.

What is the consequence of emotional overload?

People freeze up and do a completely different task

What is affect heuristic?

Decisions based on affect rather than deliberate choices.

For what people is fear appeal most effective on short term?

For people with a high self-esteem

People with low self-esteem show this on the long-term as well

The question on the page originate from the summary of the following study material:

  • A unique study and practice tool
  • Never study anything twice again
  • Get the grades you hope for
  • 100% sure, 100% understanding
Remember faster, study better. Scientifically proven.
Trustpilot Logo