Reciprocity & Liking

10 important questions on Reciprocity & Liking

What is the endless-chain-method?


It is based on door-to-door sales and waiting for the sales person to present a product that he or she likes and then trying to find out their social ties because they are more likely to then also purchase the product.

What suggested Cialdini in terms of altruism?

That true altruism might be an illusion; apparently altruistic acts might instead be caused ultimately by self-centered motivations, such as the desire to avoid guilt

What suggested Batso in terms of altruism?

That altruism exists as that prosocial actions are motivated by a genuinely selfless desired to benefit another person. He found out that increased empathy led to increased likelihood of helping someone
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What is selective investment theory?

The significant costs of allocating resources to non-relatives or non-reciprocators mean that social bonds must emerge selectively with recipients:
  1. Who are not likely to exploit altruistic tendencies
  2. Who are in a position to enhance the fitness of the helper

To what refers fitness interdependence?

To circumstances in which:
  1. efforts to contribute to the well-being of an interdependent partner cause increases in the fitness outcomes for both,
  2. and a recipients dependence on the caregiver reduces the likelihood of exploitation, because exploitation by dependent other compromises the cheater as much as the helper.

What is an empathic distress?


A self-oriented response generated from imagining the self in distress.

How does the Tupperware strategy follow?


  • Reciprocity: everyone receives a gift before the buying begins.
  • Consistency/commitment: guests describe publicly the uses and benefits of the tupperware products they already own.
  • Social proof: once the buying starts, it is clear that others, similar people, want the product too.
  • Liking: request to purchase from the host, a friend.

What does Tupperware strategy indicate?

That purchase strongly depends on the strength of the social bond rather than product preference.

What is the association principle?

When products are connected to a certain personal attitude

What is a similarity and what is a difference between DITF and that's-not-all technique?


Similarity:

  • initial request is followed with a more attractive second request
  • both involve process of norm reciprocity and contrast

Differences:
  • DITF: initial request is rejected, That’s not all: not waiting for rejection.
  • DITF: initial offer made less sour, That’s not all: initial offer is made sweeter.

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