Weapons of influence

10 important questions on Weapons of influence

What is the disrupt-then-reframe technique?

a persuasion technique for enhancing compliance in which one uses an odd request to surprise or confuse another person before following up with a new framing of the same request

How does the principle of liking work?

The more we like people, the more likely we are to take actions to cultivate close relationships with them.

Door-in-the-face technique (DITF) = rejection then retreat

preceding the request for a truly desired action with a more extreme request that is likely to get rejected.
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Foot-in-the-door technique (FITD) (Freedman & Fraser)


first asking a target individual to comply with a small request, typically one that is minimally invasive so that the target is almost certain to respond affirmatively. After securing compliance, either the initial requester or an associate of the requester makes a larger, often related request

What is objective consensus?

The majority of influence is through informational social influence

How does the self-categorisation theory follow?

Individuals categorize themselves at varying degrees of abstraction and use their social identities to reduce uncertainty when faced with a prospective group conflict

Explain the Social Identity model for Deindividuation (SIDE)

The model suggests that anonymity changes the relative salience of personal vs. social identity, and thereby can have a profound effect on group behavior.

Deindividuation, phenomenon in which people engage in seemingly impulsive, deviant, and sometimes violent acts in situations in which they believe they cannot be personally identified

What is recognition heuristic?

The things you recognise are the things that are the things you perceive as bigger or more expensive, or more of quality

What kind of heuristic is that the ease at which we can imagine something we use to make a decision, and what is the reason for this?

Simulation heuristic; we can imagine the alternative

Explain the concept of contrast principle

when we make judgement, we often make reference points. These reference points will influence my judgement. We tend to overestimate the difference between two things: a giant and a smurf.

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