Liking: The Friendly Thief

11 important questions on Liking: The Friendly Thief

What are the social weapons at a tupperware party?

1 you receive a gift at the beginning - reciprocation
2 it is at a friends house - liking 
3 describing the advantages of tupperware - commitment
4 people buy it and so should i? - social proof

Is the precence of a friend neccesary for liking?

No, even the a name is enough for the liking effect to take place

What is physical attractiveness?

attractive people are more liked, get paid more, get a job sooner, are perceived as smarter, harder working, honest, e.d.
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What is the compliment principle?

compliments create liking in others. (unless they are an obvious means to an end)
doesn't matter if the compliments are true or not.

study
1 only negative comments
2 mixed positive and negative comments
3 only positive comments

the person who gave only positive comments was liked more

What is a jigsaw classroom?

type of cooperative learning,
not everyone learns the same, so they have to teach others stuff that they didn't get and vice versa

What is the common goals effect?

example good cop bad cop

Both the suspect and the good cop have a common goal, getting the best for the suspect.
(also employs the contrats principle)

What is the associating principle?

people want to be associated with something good. (giving good news)
Dont want to be associated with something bad,  (giving bad news, so they prefer to avoid it if they can)

Why is a credit card logo positively associated?

you buy stuff directly, but dont yet have to pay.
(people spend more money if they see credit card logo's)

What is the lucheon technique?

Stated by Razran.
People increasingly like people while eating.

How is the association principle used by people with low self-esteem?

Groupies -> have sex with famous people -> get associated together -> raises self-esteem
stage mothers -> make children famous -> are associated together -> raises self esteem

Defense against associaten principle?

watch for inadequate liking
(liking a salesman more than you should? -> suspicious)

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