Appropiating IT-enabled Value over Time

20 important questions on Appropiating IT-enabled Value over Time

What is the sustainability framework?

Consists of;
  1. Sustainable competitive advantage
  2. Response lag
  3. Response lag drivers
  4. Barriers to erosion

What is sustainable competitive advantage?

Ability of a firm to protect its competitive advantage in the face of competitive response;
  • Do not focus on theoretically replicability
  • the stronger the advantage how harder it is to imitate

What are resource based views?

A view as within the firm is modeled as a bundle of resources (bmc)
Competitive advantage depends upon the charaseristics of these resources.
Can be divided into:
  • rare; it is scarce (schaars) and not readily available for acquistion
  • Valueable: resources is valuable when its necessery to underpin a value adding strategy whereas they can ad a value proposition that is superior to competitors
  • Inimitable;competitors find it impossible or difficult to duplicate
  • Non-substituble; competitors are unable to replicate the firms overall value proposition
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What are response lag drivers?

Characteristics of the technoly, firm, its competitors, or the value system in which the firm is embedded that combine to make replication difficult and costly. Response lag drivers work in combination!

What is the IT-resources barrier? (defenition)

IT-dependant strategic initiatives rely on access to IT assets and capabilities necessary to produce and use the technology core
More reliance on preexisting It resources lead to more difficulty in replication

What are the characteristics of the IT-resources barrier?

It consists of;
  • IT assets; tangible resources, what the firm HAS, like It infrastructure and Information repositories
  • IT capabilities ; like IT techncal skills, management skills and relationship asset (what the firm CAN DO)

What is the complementary-resources barrier?

Succesful implementation of it dep. strat. in. requires complementary organizational resources. The more the initiative leverages unique complementary resources, the higher the barrier.
Acces to complementary resources is prerequisitie to competitive response

What are the characteristics of the complementary-resources barrier?

  • Structural resources; used to enact it. dep. strat. in, tangable of intangable.
  • Capabilities; how the firm carries out its productive activities. Activity system and business processes.
  • External resources; assets that do not reside internally with the firm but accumulate with order firms and with customers. Like brands an distribution channels. When external resources are used; response lag increases and barriers to imitation grow higher

What is the IT-project barrier?

The barrier relies on an essential enabling IT-core. Cannot be implemented until the necessary technology has been sucessfully introduced.

Is divided into;
  • IT characteristics of the technology
  • implementation process

What are the IT characteristics of the IT project barrier?

  • Complexity; a function of the bundle of skills and knowledge necessary to effectively design, develop, implement and use the technology
  • Uniqueness, degree of tailoring (maatwerk) the core it, off the shelff vs custom developed
  • Visibility; extent to which competitors can easily and directly observer the enabling technology

What are the characteristics of the implementation process IT-project barrier?

Complexity; a function of the project size and scope, number of functional units involved, complexity of user requirements
Degree of process change; a function of the level of change the IT core induces
Change is riskier when; more departments are involved, more organizational boundaries are crossed.

What is the preemption barrier?

Even when replication is possible, advantage is resilient if the leader creates a preferantial relationship with customers or other members of the value system. The lader introduced substantial switching costs.
When occuring; competitors must compensate the customer for switching or providy enough additional value to justify the switching costs

What are the characteristics of the pre-emption barrier?

  • Switching costs; co specialized tangible investments (the value of the total capital needed to obtain physical assets) or intangable assets like value of time and money to  take place in the initiative

What is the pre-emption barrier value systems structure?

  • Relationship exclusivity;participants in the value system elect to do business with only one firm. They work either with the leader or the follower, but never with both.
  • Concentrade value system link; the market numbers relatively few organizations or consumers to work with

What are the dynamics of sustainability?

Managers need to plan to remain ahead of the competition. They need to look for opportunities to reinvigorate and reinforce the existing barriers to erosion.

Two main dynamics;
  • Capability development
  • Asset-stock accumulation

How can the sustainability framework be applied?

To determine when to (or when NOT to) pursue an IT-dependent strategic initiative.

Two types of questions:
  • prerequisite questions
  • sustainability question.
Applicable to the leader trying to maintain an advantage and to the laggerd looking to respond to the innovator

What are the possible outcomes of an sustainability framework analysis?

  1. Develop the It dep. strat. in. idependently.
  2. develop the initiatiave as a part of consortium (samenwerking)
  3. Shelve the inititiave

When to develop the IT-dependant strategic initiative independently?

  • Strong barriers to erosion exists
  • Sustainable advantage can be attained
  • Potenntial to gain ROI before imitation.

When to develop the initiative as a consortium (samenwerkingsverband)?

When the innovator is unlikely to yield sustainable competitive advantage but the inititiative will improve overall profitability of the industry

When to shelve the initiative?

The inititiave is not likely to create strong barriers to erosion.
Retatliation by competitors will degrade average industry profits (value created is driven to customers by competition).

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