Developing an innovation strategy - Customer satisfaction: Feature Fatigue - Disruptive innovation
3 important questions on Developing an innovation strategy - Customer satisfaction: Feature Fatigue - Disruptive innovation
What are disruptive innovations?
A new technology or business model whose performance is actually inferior to that of the incumbent companies but which has other advantages. This happens if a performance attribute that has previously been the focus of the competition is starting to surpass the needs to the significant part of the market.
What are sustaining technologies?
Sustaining technologies may undergo major transitions as one technology runs out of steam and is replaced by another, but essentially they represent 'business as usual'.
What is changing when a disruptive innovation arises?
They change the competitive focus of the business and are much more difficult for established companies to adapt to.
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