Generating creative customer-focused ideas - Creativity - Individual creativity

3 important questions on Generating creative customer-focused ideas - Creativity - Individual creativity

What does an elitist perspective entail?

It means that most of the creativity in an organization comes from  a few individuals.

What do individuals and teams need for creativity?

Both individuals and teams need experience and access to relevant experts and information (knowledge domains) to be creative.

How are literature and creativity related?

There is more and more literature about the topic of interest and side-tracks. Knowledge management becomes thus more and more important in creativity.

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