Hoofdaspecten van innovatiemanagement - Key research on innovation - Project-level investigations

6 important questions on Hoofdaspecten van innovatiemanagement - Key research on innovation - Project-level investigations

What key research has been performed on the Project-level?

Most of the projects studied have been new product development ones, but we should bear in mind that the challenges faced are similar for new service products and also in the management process innovation projects.

Explain 'Faster New Product Development'.

The time required to develop and introduce a new product to the market is referred to as time-to-market or cycle time.

Fast cycle time is considered to have two main advantages:
- If a product is a totally new concept, then being first-to-market enables a company to define key market requirements before competitors enter the market.
- In established markets, being faster leads to increased profit and market share.

Explain the Star-Gate Process within the NPD process.

In the Star-Gate approach, management meets at the end of each stage of product development and has to approve the progression to the next stage.
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Explain the importance of Team Organization and Leadership in Innovation.

The skills and the motivation of people working together working on product development are crucial and such teams need to be well organized and led.

Name one technique for NPD.

One technique hailed as a major advance in reducing cycle time was Quality Function Deployment (QFD) - a Japanese method for ensuring that customer requirements are accurately captured - but this method is not a panacea.

How can NPD projects be evaluated.

If NPD is to be improved, then the efficiency of the process, and not simply the success of the product, needs to be evaluated.

It has been recognized that the performance of individual projects can be influenced by idiosyncratic factors that may be difficult to duplicate from project to project.

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