Developing an innovation strategy - Competition - Value innovation: Blue Ocean strategies
4 important questions on Developing an innovation strategy - Competition - Value innovation: Blue Ocean strategies
What is a Blue Ocean strategy?
How can the scope of a Blue Ocean strategy be detected?
What is the difference between disruptive innovations and Blue Ocean strategies?
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How can a Blue Ocean strategy be designed according to Kim and Mauborgne?
- Look across at other segments of the market and combine the most attractive features of both, eliminating the rest
- Look across at other industries that provide the same type of function in a different way
- Target a different part of the buyer chain
- Offer a different mix of emotional and functional needs
- Reach out to the other products and services that are used with the product
The question on the page originate from the summary of the following study material:
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