Developing an innovation strategy - Linking the components of strategy - Roadmapping
13 important questions on Developing an innovation strategy - Linking the components of strategy - Roadmapping
What is a roadmap?
Which two types of roadmaps exist?
- Strategic landscape
- Generic roadmap
What is a strategic landscape roadmap?
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How does a strategic landscape evolve in a generic roadmap?
Which links are mapped in a generic roadmap?
How can a roadmap be drawn?
How does the four-stage roadmapping process developed by researchers at Cambridge University work?
What is the first step in roadmapping?
What is the second step in roadmapping?
What is the third step in roadmapping?
What is the fourth step in roadmapping?
What is a useful starting point for the mapping session for participants?
What are the four reasons to keep reviewing and updating the roadmap regularly when using it continuously?
- The world changes, often rapidly. The roadmap must adjust to new facts.
- Our own understanding of the world changes as we learn, think and debate with colleagues.
- The process of thinking about strategy is more important than the strategy itself.
- Old colleagues move on and are replaced with new. The act of reviewing the strategic roadmap with newcomers is an excellent way to acquint them with the strategic thinking.
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