Contrasting services with manufacturing - Innovation in services - New Service Development processes
3 important questions on Contrasting services with manufacturing - Innovation in services - New Service Development processes
What are the three enablers of effective New Service Development?
- Information technology - Using information technology to stimulate ideas for new service products and improved delivery, can be very important.
- Cross-functional teamwork - Cross-functional teamwork is essential to NSD and this requires managers to coordinate the front/back-office boundary between marketing and operations.
- Formal processes - A well-defined development process is less common in service companies but just as important as in manufacturing.
What are the four stages in development of a new service product?
- Generation of a concept
- Business analysis and planning
- Development
- Market launch
What is the implication with generating ideas in the service sector?
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