Developing an innovation strategy - Technology: The Capability Ceiling - Evolution of strategy as technology matures

9 important questions on Developing an innovation strategy - Technology: The Capability Ceiling - Evolution of strategy as technology matures

What are the four phases of technology?

  1. Emerging
  2. Pacing
  3. Key
  4. Base

What is the typical R&D focus in the emerging phase?

  • Technical understanding
  • Patents and IPR

What is the typical Company focus in the emerging phase?

  • Find early adopters
  • Gain practical experience
  • Publicise capability
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  • 100% sure, 100% understanding
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What is the typical R&D focus in the pacing phase?

  • Demonstrate capability
  • Establish standards
  • Explore variations
  • Understand limits

What is the typical Company focus in the pacing phase?

  • Respond to early market feedback
  • Flexibility
  • Readiness to learn

What is the typical R&D focus in the key phase?

  • Performance improvement
  • Customer focused features
  • Technical mastery
  • Design for manufacture

What is the typical Company focus in the key phase?

  • Product performance improvement
  • Market share
  • Exploit new niches and applications

What is the typical R&D focus in the base phase?

  • Reliability
  • Cost
  • Design and ergonomics
  • Scan for new technologies

What is the typical Company focus in the base phase?

  • Reliable and respected supplier
  • Brand image
  • Quality
  • Value
  • Complementary product/services
  • Business process improvement

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