Developing an innovation strategy - Technology: The Capability Ceiling - Evolution of strategy as technology matures
9 important questions on Developing an innovation strategy - Technology: The Capability Ceiling - Evolution of strategy as technology matures
What are the four phases of technology?
- Emerging
- Pacing
- Key
- Base
What is the typical R&D focus in the emerging phase?
- Technical understanding
- Patents and IPR
What is the typical Company focus in the emerging phase?
- Find early adopters
- Gain practical experience
- Publicise capability
- Higher grades + faster learning
- Never study anything twice
- 100% sure, 100% understanding
What is the typical R&D focus in the pacing phase?
- Demonstrate capability
- Establish standards
- Explore variations
- Understand limits
What is the typical Company focus in the pacing phase?
- Respond to early market feedback
- Flexibility
- Readiness to learn
What is the typical R&D focus in the key phase?
- Performance improvement
- Customer focused features
- Technical mastery
- Design for manufacture
What is the typical Company focus in the key phase?
- Product performance improvement
- Market share
- Exploit new niches and applications
What is the typical R&D focus in the base phase?
- Reliability
- Cost
- Design and ergonomics
- Scan for new technologies
What is the typical Company focus in the base phase?
- Reliable and respected supplier
- Brand image
- Quality
- Value
- Complementary product/services
- Business process improvement
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