Idea generation and management
24 important questions on Idea generation and management
What are the 3 measures of divergent thinking?
2. Originality - degree of newness of the ideas
3. Flexibility - variety of the ideas
What 3 factors make people creative?
2. Motivation - willingness to conduct a task that someone is doing
3. Creative thinking skills - the extent to which people are able to approach problems in an effective and imaginative manner
What are the 2 types of motivation?
2. Intrinsic - performing a task driven by an internal desire to do it because you love it
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What are the 3 main creative thinking skills?
2. Establish new relationships - looking for links between diverse information
3. Break perceptual sets - holding off on immediately solving a problem and instead looking deeper for another solution
What are the steps in the design thinking process?
2. Define - define a POV based on user needs and insights
3. Ideate - brainstorm on creative ideas and solutions
4. Prototype - create a representation of an idea to show others
5. Test - test ideas on initial audience and gather feedback
The steps can be visualised as a double-diamond, in which it goes from narrow to broad, to narrow and then back to broad and narrow
What are the 2 factors that hinder group creativity?
2. Evaluation apprehension - hesitance to bring up ideas that fall out of tone with the general direction of the group, to avoid being negatively evaluated
What is the nominal group technique?
5 stages:
1. Facilitator welcomes the group and explains the details of the task
2. People generate ideas alone and in silence (suspending debate)
3. People share the ideas in the group
4. Discussion is held to ensure everyone sufficiently understands the ideas
5. A ranking is made of the ideas to decide on which ones will ultimately be used
What are the 5 patterns that support Systematic Inventive thinking and subsequent success of product innovations?
2. Multiplication - multiply element of existing product with required changes
3. Subtraction - breaking up product in its components, select the essential ones and remove them to assess the core product
4. Division - (moving the buttons of the tv to the remote)
5. Attribute dependency - creating/removing dependencies between product variables
What is idea management?
What are the 2 dimensions of the idea management model?
2. Problem type - closed (we know that there is a problem and someone else has already specified it) vs open (person discovers a problem and develops ways to solve it)
What are the 4 types of creativity in the idea management model?
2. Proactive creativity - open, internal
3. Responsive creativity - closed, external
4. Contributory creativity - closed, internal
What are the 3 types of idea management programs?
2. R&D idea management programs - focuses on collecting, evaluating and developing of radical ideas generated by employees of from external sources
3. Marketing idea management programs - targeted at customers of the product rather than firm employees
What are the main challenges of idea management?
2. Low quality of ideas
How can the challenges of idea management be overcome?
2. Create a safe environment to submit ideas (no consequences)
3. Convey the impression that all ideas are evaluated in a fair fashion, so that they can learn from the feedback received
4. Provide people with successful ideas (and that then didn't come back) with motivational feedback
5. Offer guidance in meeting criteria for people whose ideas were rejected (e.g. Through a mentoring programme)
6. Work on ideas in teams to increase idea quality
What is the jobs-to-be-done theory?
1. Solving problems - innovations should solve problems that hadn't been (adequately) solved yet
2. Creating experiences - talking to customers to understand the differences in their experiences (e.g. Carrying a wallet for only cash vs also pictures)
3. Social and emotional dimension - jobs are never just about function
4. Understanding and circumstances - circumstances of the customers
Which questions are necessary to figure out whether there are jobs to be done?
2. Where do you see non-consumption?
3. What workarounds have people invented
4. What tasks do people want to avoid?
5. What surprising uses have customers invented for existing products?
What are the problems with idea selection by panels?
2. Diversity in panel expertise
3. Panel-applicant shared location
What are advantages of asking the community for idea selection instead of a panel?
2. Increases speed of selection
3. Reflects consumer preferences better
What are the downsides to community idea selection?
1. Voters vote for friends
2. The presence of reciprocal voting (goes down if there are more ideas)
3. The more ideas are in the contest, the less votes they receive
What is the direct involvement view?
What is the reactive selection view?
What is an entrepreneurial opportunity?
What can be said about entrepreneurship in firms?
2. Opportunities in established firms are usually formed deep within the company hierarchy
How can diversity stimulate the entrepreneurial process?
2. Positioning in various networks can lead to outside knowledge
3. Different kinds of human capital can lend itself for different entrepreneurial tasks
The question on the page originate from the summary of the following study material:
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- Never study anything twice again
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