IMC Advertising Tools

17 important questions on IMC Advertising Tools

What is a leverage point?

The key element in the advertisement that activates a consumer personal value system.

What is a message theme?

An outline of key ideas an advertising campaign conveys.

What is an advertising management program?

The process of a company's advertising efforts with the overall IMC message.
  • Higher grades + faster learning
  • Never study anything twice
  • 100% sure, 100% understanding
Discover Study Smart

What is product specific research?

Research that identifies key product characteristics that become selling points.

What is consumer oriented research?

Research used to understand the context of a producers use.

Top-of mind brands

Brands that consumers quickly think of.

What is a consumers top choice?

The first of second pick of purchasing descisions

What is a promotional campaign?

Combining ads with other marketing efforts.

What is the pulsating schedule of advertisement?

Continious advertisments with bursts of higher intensity during the year.

What is a flighting schedule of advertising?

A schedule whereby companies present ads only during specific times and not at all during other times of the year.

What is continious campaign schedule of advertising?

An advertising program in which the company advertises in level amounts throughout the year.

What are the activities for the advertising management program?

1. Review the role of advertising
2Select an advertising agency
3.Develop an advertising campaign
4.Complete a creative brief

Name three advantages of in house advertising agencies?

1. lower cost
2.consistent brand message
3.Faster ad production

Name three advantages of out-house agencies?

1.Reduce costs
2.Greater expertise
3.Outsiders perspective

What is the evaluation criteria in choosing an advertising agency?

1.Size of the agency
2.Conflicts of interest
3.Reveland experience of the agency

What are the primary goals of advertising?

1. To build brand awareness
2.To inform
3.To persuade

What involves with the creative brief?

1. The objective
2.The target audience
3. The message theme

The question on the page originate from the summary of the following study material:

  • A unique study and practice tool
  • Never study anything twice again
  • Get the grades you hope for
  • 100% sure, 100% understanding
Remember faster, study better. Scientifically proven.
Trustpilot Logo