IMC Advertising Tools
17 important questions on IMC Advertising Tools
What is a leverage point?
What is a message theme?
What is an advertising management program?
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What is product specific research?
What is consumer oriented research?
Top-of mind brands
What is a consumers top choice?
What is a promotional campaign?
What is the pulsating schedule of advertisement?
What is a flighting schedule of advertising?
What is continious campaign schedule of advertising?
What are the activities for the advertising management program?
2Select an advertising agency
3.Develop an advertising campaign
4.Complete a creative brief
Name three advantages of in house advertising agencies?
2.consistent brand message
3.Faster ad production
Name three advantages of out-house agencies?
2.Greater expertise
3.Outsiders perspective
What is the evaluation criteria in choosing an advertising agency?
2.Conflicts of interest
3.Reveland experience of the agency
What are the primary goals of advertising?
2.To inform
3.To persuade
What involves with the creative brief?
2.The target audience
3. The message theme
The question on the page originate from the summary of the following study material:
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