Database and direct response
23 important questions on Database and direct response
What is the data warehouse?
What is a frequency or loyalty program?
What is CRM Customer relationship management?
- Higher grades + faster learning
- Never study anything twice
- 100% sure, 100% understanding
What is a response list?
What is a digital direct to press?
What is stimulus response?
What is mission sharing?
What is consumer promotion?
What are freestand inserts FsI?
What are promotion prone consumers?
What are price sensitive consumers?
What are brand loyaal consumers
What are brand preference consumers?
What are the trade allowances?
What are exit fees?
What is spiff money?
What are trade incentives?
What are E-commerce web site components?
- Shopping cart
- Payment system
- Store locator
- Customization functionality
- Customer reviews or feedback options
What are 4 components of online advertising?
- Search engine advertising
- Search advertising
- Media/video advertising
What is dwell rate?
What is dwell time?
What is brand spiraling?
What is company sponsored blogging?
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