Database and direct response

23 important questions on Database and direct response

What is the data warehouse?

The place where customers data are held

What is a frequency or loyalty program?

Program designed to promote frequent purchase

What is CRM Customer relationship management?

Programs to build long term relationships
  • Higher grades + faster learning
  • Never study anything twice
  • 100% sure, 100% understanding
Discover Study Smart

What is a response list?

Email lis

What is a digital direct to press?

Software that creates a tailor made email

What is stimulus response?

a sales approach with specific statements.

What is mission sharing?

A sales approach in which two organizations develop a common mission and then share to accomplisch that mission.

What is consumer promotion?

Incentives directly offered to customers.

What are freestand inserts FsI?

Sheets of coupons, newspapers

What are promotion prone consumers?

Consumers who are not brand loyal and regulary respond to promotions.

What are price sensitive consumers?

Consumers for who the price is the primary

What are brand loyaal consumers

Consumers who purchase only one particular brand.

What are brand preference consumers?

Consumers who prefer a small set of brands

What are the trade allowances?

Financial incentives that are provided to motivate them to make a purchase

What are exit fees?

money paid to remove an item from a companies inventory

What is spiff money?

Rewards given as contest prizes

What are trade incentives?

Funds given that require the retailer to perform a function in order to perform a function in order to receive the dollars.

What are E-commerce web site components?

- Catalog
- Shopping cart
- Payment system
- Store locator
- Customization functionality
- Customer reviews or feedback options

What are 4 components of online advertising?

- Display or banner ad
- Search engine advertising
- Search advertising
- Media/video advertising

What is dwell rate?

which measures the proportion of ad impressions that result in users clicking on or mousing over an ad.

What is dwell time?

It measures the amount of time individuals spend engaged with an online ad.

What is brand spiraling?

The use of traditional media to promote and attract people to a website.

What is company sponsored blogging?

A blog owned by a company.

The question on the page originate from the summary of the following study material:

  • A unique study and practice tool
  • Never study anything twice again
  • Get the grades you hope for
  • 100% sure, 100% understanding
Remember faster, study better. Scientifically proven.
Trustpilot Logo