IMC ethics - alternative marketing

7 important questions on IMC ethics - alternative marketing

What are 5 alternative approaches on marketing?

- buzz marketing
- Guerrilla marketing
- Product placement
- Branded entertainment
- Lifestyle marketing

What is a brand ambassador?

A consumer who likes a brand and uses it. They can spread buzz through personal conversations with people and also online through chat rooms, blogs and emails.

What are 5 buzz marketing preconditions?

- brand must be new, unique or preform better.
- must stand out
- Advertising should be: Memorable, intriguing, different and unique.
- Consumers must get involved
- Buzz marketing works because people trust other people opinion.
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What es health marketing?

It uses surreptitious practices to introduce a product to someone or fails to reveal the true relationship with the brand. (like buzz marketing done by a company member itself)

What is guerrilla marketing?

It focuses on a region or area and involves interacting with consumers in a unique and different way. The goal is to create excitement and buzz.

What is lifestyle marketing?

it involves identifying marketing methods associated with the hobbies, entertainment and lives of the target audience. It contacts consumers where they go for: Relacation, excitement, socialization and enjoyment.

What is experiential marketing?

it is direct marketing + field marketing + sales promotion.  Its basic premise is increasing the experience of direct marketing through an interactive connection. Rather than just pass out samples, make it an experience the consumer will remember

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