IMC Promotional Tools
22 important questions on IMC Promotional Tools
What is a media planner?
What is media buyer?
What is a spot ad?
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What is OTS- opportunities to see?
What is a GRP's Gross rating points?
What is CPM cost per thousand?
What is a CPRP- Cost per rating point?
What is a weighted CPM?
What are gross impressions?
What is the intrusion value?
What is an effective frequency?
Name two advantages of tv advertising?
Name two disadvantages of tv advertising?
What is SEO-Search engine optimisation?
What are PErsonalised URLs (PURLs)?
Name three types of mobile marketing?
-Search ads
-Text messages
What are 8 executional frameworks?
- Slice of life
- Dramatization
- Demonstration
- Authoritative
- Animation
- Fantasy
- Testimonial
What are good spokespersons for an ad?
- CEOs
- Experts
- Typical persons
What are the 5 source characteristics to make a spokespersons credible?
- Trustworthiness
- Similarity
- Expertise
- Likability
What are 7 principles of effective advertising?
- Campaign duration
- Repeated tag lines
- Consistent positioning
- Simplicity
- Identifiable selling point
- Effective flow
What are solutions for ad clutter?
- Variability theory
- Multiply media
- Ads that gain attention
- Ads that relate to the target audience.
What are the 4 steps in creating an advertisement
- Choose message strategy
- Choose appeal
- Design the executional framework
- Find a source or spokeperson
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
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