IMC Ethics, Regulation, and Evaluation
8 important questions on IMC Ethics, Regulation, and Evaluation
What is a media strategy?
It involves matching a target audience to the media audience or specific programs.
What are the 5 components of a media plan?
- Advertising analysis (primary strategy and budget)
- Media strategy
- Media schedule
- Justification and summary
What is guerialla marketing?
- Higher grades + faster learning
- Never study anything twice
- 100% sure, 100% understanding
What is experientional marketing?
What is branded entertainment?
What is POP Point of purchase displays?
What are media buyers?
What is the three-exposure hypothesis?
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding