Chapter Four
8 important questions on Chapter Four
Building up a brand consists of the following stages:
2. introduction stage
3. elaboration stage
Types of loyalty programmes:
2. Club programmes
3. Relation marketing programmes
Why is it impossibleto distinguish general aims for marketing communication on a strategic level?
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What is the surplus value the brand name has for a product?
What communication aims can be distinguished in relation to the product?
What is a 'me-too' brand?
Why is the buyer not the only target in marketing comm?
How can the 'DAGMAR' model be sued to determine advertising aims?
The question on the page originate from the summary of the following study material:
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