Chapter One
3 important questions on Chapter One
Why can communication experts perform both a strategic-advisory and an executive role?
Strategic advie to top mngt concern the function area of communication and in particular the relation between organisation and environment. The implementation of communication activities concerns the functional area of communication and other functional areas, among which marketing. At the implementation level advice may also be given as regards the use of the tool of communication in relation to other tools
What roles do concern, internal and marketing communication respectively play in the fields of input, throughput and output of the organisation?
Concern communication contributes to the climate in which the organsation functions and the general goodwill that is experienced. Internal communication is needed to realise cooperation, increase commitment and support changes. In marketing communication products and services are drawn attention to
What tasks in any case need to be performed at the co-ordinating level of organisational level?
The central issue of development of a common policy framwork, which is translated into concrete points of departure for the various communication modalities. Moreover, a mechanism should be developed to gear communication activities that are undertaken with these various modalities as their starting point, to each other
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding
Remember faster, study better. Scientifically proven.
