Chapter Two
15 important questions on Chapter Two
The corporate image measurement model indicates which aspects should ideally have a place in the analysus and consists of...
2. Perception, preference
3. Position
When the image is worse than the identity of the organisation:
When image is better than the identity of the organisation:
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STIP model of preconditions:
2. Transition
3. Integration
4. Policy
'Soll' identity (Birgit, Stadler & Funck) =
Anyone having a too rosy self-image...
Anyone having a too pessimistic self-image...
In what respect is concern comm. concerned with image formation?
What influence does the corporate image have?
What are the elements of the measuring model of the corporate image?
2. Perception and preference
3. Position
Why do communication staff often belong the 'boundary spanners'?
For what reason is the Delphi method sometimes applie in issue management?
At what target group are public affairs aimed?
Two examples of journalistic codes:
2. Off-the-record
In what way does sponsoring influence image formation?
The question on the page originate from the summary of the following study material:
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