Cultural and value orientations - Hofstede's cultural dimensions - Individualism - collectivism
6 important questions on Cultural and value orientations - Hofstede's cultural dimensions - Individualism - collectivism
What is meant by individualism vs. collectivism?
What is typical for individualistic cultures?
- Individual goals over group goals
- Self and personal achievement
- Social behaviour guided by personal goals
What is typical for collectivistic cultures?
- Serve ingroup by subordinating personal goals
- People are expected to be interdependent and show conformity to ingroup norms and values
- Characterized by extented primary groups such as family, neighbourhood.
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Where can you find more individualistic cultures and where collectivistic?
- Western countries like NL, ENG, USA=> individualistic
- Pakistan, China, Thailand => collectivistic
How does the indi vs. collect. dimension influence interaction?
- Direct vs. indirect communication
How can you still be individualistic in a collectivistic culture?
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