Uncertainty avoidance

6 important questions on Uncertainty avoidance

How are the continents rated on the uncertainty avoidance?

  • North America is rated low
  • South America is rated high
  • South east Asia is rated low

How to work with uncertainty avoidance on the work flow?

  • Managers: must 'have' answers
  • Give specific instructions

How is marketing used in high uncertainty avoidance cultures?

  • Use of experts is essential
  • Serious tone
  • Higher grades + faster learning
  • Never study anything twice
  • 100% sure, 100% understanding
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How is marketing used in low uncertainty avoidance cultures?

  • Humor is effective
  • More spending on beauty products
  • Quicker acceptance of NEW products

What are implications of UA on society?

  • In high UA cultures people tend to be less ambitious as they prefer stable jobs.
  • The higher the uncertainty avoidance the more rules and regulations exist.
  • More prejudice exist with UA countries (what is different, is dangerous)> therefore these communities tend to be more racist.
  • Emotions are expressed more freely.

What are implications of UA on the workplace?

  • IN high UA cultures, employees prefer to receive clear instructions from their bosses and a good understanding of what is required. In low UA cultures broad guidelines are preferred.
  • In high UA cultures management prefers detailed reporting and is less likely to take on new projects in new areas unknown to them.
  • High UA is prevalent in countries with a relatively older population.

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