Globalising business
6 important questions on Globalising business
What are demand conditions?
What are the good and bad aspects of globalisation from an economic perspective?
+ Money flows easily across local and national borders
+ Easy access to external capital (credit) and rising leverage
- New risks due to high degree of integration of domestic/local markets (unpredictable demand etc.)
- Intensification of competition
- High degree of imitation
- Price and profit swings business and product destruction
What is a foreign subsidiary?
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What are firm structure, strategy and rivalry?
What are the origins of liability of outsidership?
2. Lack of local experience
3. Lack of nearby experience
leads to
1. Lack of familiarity, networks and legitimacy in the local context
leads to
liability of outsidership
What are the 3 approaches to national culture?
2. Cluster approach - groups countries into clusters
3. Dimension approach - describing national cultures along various dimensions
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