Management & organisation in an international environment

3 important questions on Management & organisation in an international environment

Name 7 pitfalls for companies starting in international business

  1. Being misled by the self-reference criterion (SRC)
  2. Higher costs and risks than on the home market
  3. Unsuitable internal organisation and gap knowledge
  4. Inability to survive a long run-up period
  5. Flag preference
  6. Adaption of the product
  7. Insufficient working capital

Which 5 steps are needed for the formulation of an international strategy?

  1. Vission, mission & values
  2. SWOT analysis & growth engines
  3. Strategic goal formulation
  4. Tactical goals & planning
  5. Evaluation & monitoring system

Which four divisions in companies are there operating on the international market?

  1. Product-oriented
  2. Market-oriented simple
  3. Market-oriented complex
  4. Market-oriented absolute

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