Management & organisation in an international environment
3 important questions on Management & organisation in an international environment
Name 7 pitfalls for companies starting in international business
- Being misled by the self-reference criterion (SRC)
- Higher costs and risks than on the home market
- Unsuitable internal organisation and gap knowledge
- Inability to survive a long run-up period
- Flag preference
- Adaption of the product
- Insufficient working capital
Which 5 steps are needed for the formulation of an international strategy?
- Vission, mission & values
- SWOT analysis & growth engines
- Strategic goal formulation
- Tactical goals & planning
- Evaluation & monitoring system
Which four divisions in companies are there operating on the international market?
- Product-oriented
- Market-oriented simple
- Market-oriented complex
- Market-oriented absolute
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