Culture - dimensions of Hofstede (Etic)

5 important questions on Culture - dimensions of Hofstede (Etic)

When do we speak of high power distance?

People in societies exhibiting a large degree of power distance accept a hierarchical order in which everybody has a place and which need sno further justificaiton

When do we speak of low power distance?

In societies with low Power Distance, people strive to equalise the distribution of power and demand justification for inequalities of power

When do we speak of strong uncertainty avoidance?

Rigid codes of belief and behaviour, and are intolerant of unorthodox behavior and ideas
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When do we speak of weak uncertainty avoidance?

Societies maintain a more relaxed attitude in which practice counts more than principles

What are the critiques of Hofstedes model?

  • Data collection procedure and sample has been questioned on grounds of representativeness (IBM is american company)
  • Empirical work has shown Individualism vs Collectivism and Power Distance vs Closeness are one factor, with Individualism and Power Distance merging in a single pole
  • The temporal stability of the scores on Hofstede’s cultural dimensions is increasingly questioned
  • Is national cutlure the correct unit of analysis? (as opposed to sub-national culture

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