Entry modes
4 important questions on Entry modes
What are the type of entry modes?
- Non-equity (no investement)
- Exporting
- Licensing
- Franchising
- Alliance
- Equity (company investement)
- Greenfield
- Acquisition
- Joint Venutre
- Alliance
What is meany by resource commitment?
By resource com- mitment we mean dedicated assets that cannot be redeployed to alternative uses without cost (loss of value). These assets may be tangible (e.g. physical plant) or intangible (e.g. management know-how).
What is meant by diessemination risk?
Dissemination risk refers to the risk that firm- specific advantages in know-how will be expropri- ated by a licensing or joint venture partner
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What are the foreign entry modes theories?
- Transaction cost theory
- Instituional theory
- The electic paradigm
- Internationalization process theory
- Resource-based view
- MNE types and entry mode choice
- Lean Internatioanlization
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