Core concepts - Elements of international strategy (Benito, 2015)
4 important questions on Core concepts - Elements of international strategy (Benito, 2015)
Market seeking (core activity, why, where, how, performance)
- Marketing and sales
- to find new customers
- seek location with: large population, densely populated, high purchasing power
- setting up own subsidiary
- volumes sold, sales growth, market share
Efficiency seeking (core activity, why, where, how, performance)
- Manufacturing
- to lower costs of performing economic activites or raiionalizing their already existing operations in various locations
- Cost levels, availability of human resources, well developed infrastrucutre and proximity to home country
- -
- cost-profit margins, productivity
Resource seeking (core activity, why, where, how, performance)
- Extratction and production
- to access resources that are not readily available ate home or that can be obtained at a lower cost abroad
- availibilty over resoures (are not evenly distributed geographically)
- -
- inputs costs, price-cost margins, stability and relaiblity of supplies
- Higher grades + faster learning
- Never study anything twice
- 100% sure, 100% understanding
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Strategic asset seeking (core activity, why, where, how, performance)
- R&D, innovation
- to obtain strategic assets which may be critical to thier long term strategy but that are not available at home
- existence of vibrant clusters, high level of development, urban centres. They are forward looking, not looking to exploit existing resources thus seek diverse and dynamic environments that are simultaneously able to both continually produce high innovation rates and to absorb failures
- get there first
- new patents or other intellectual property, introduction of new products or processes
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding
