Summary: International Marketing | 9780077148157 | Pervez N Ghauri, et al
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Read the summary and the most important questions on International Marketing | 9780077148157 | Pervez N. Ghauri; Philip R. Cateora
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1 The Scope and Challenge of International Marketing
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What is the EPRG scheme?
it is a scheme that classifies firms by their orientation ethocentric, polycentric, regiocentric or geocentric. -
2 The Dynamics of International Markets
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What does the Marxist-socialist approach mean?
The Marxist-socialist approach means that there is a communist or socialist economic system is followed -
What is the Marshall plan?
a plan designed to assisst in the rebuilidng of Europe after the Second World War. -
Where does GATT stand for?
General Agreement on Tariffs and Trade -
Who and What are the BRIC countries?
Brazil, Russia, India and China. Countries which have lots of economic growth and are large -
Name 5 reasons why a government would protect his market
- protection of an infant industry
- protection of the home market
- need to keep money at home
- conservation of natural resources
- reduction of unemployment -
What is the definition of tariffs, why a trade barrier?
A tariff is a tax imposed by a government on goods entering at its borders. Tariffs may used as a revenue generating tax or to discourage the importaton of goods. -
What is a quota?
A quota is a specific unit or dollar limit applied to a particular type of good. Quotas put an absolute restriction on the quantity of a specific item that can be imported -
What is a boycott?
A government boycott is an asolute restriction against the purchase and importation of certain goods from other countries. -
Name the tree monetary barriers
-blocked currency
-differential exchange rate
-Government approval to secure foreign exchange
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