International Market Entry Strategie
6 important questions on International Market Entry Strategie
Name the five stages of international marketing involvement
2. Infrequent foreign market
3. Regular foreign market
4. International marketing
5. Global marketing
Name 3 market entry objections
- efficiency seeking
- resource seeking
What is the main purpose of marketing opportunity assesment
·To assess whether the market is economically attractive or not
To make an advanced in-depth analysis of market opportunity for its particular product
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What does the Boston Consulting Group (BCG) matrix do?
- Country attractiveness
- Competitive strength of the company
Name some aspects of country attractiveness
- market growth
- competitive conditions
- market oncontrollables
Name the enty strategies from low risk to high ri sk
licensing
franchising
strategic international alliance
joint ventures
consortia
manufacturing
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