International Market Entry Strategie

6 important questions on International Market Entry Strategie

Name the five stages of international marketing involvement

1. No direct foreign market
2. Infrequent foreign market
3. Regular foreign market
4. International marketing
5. Global marketing

Name 3 market entry objections

- market seeking
- efficiency seeking
- resource seeking

What is the main purpose of marketing opportunity assesment

·To screen the market in relation to its objectives, overall strategy, and the country’s economic, cultural and legal environment
·To assess whether the market is economically attractive or not
To make an advanced in-depth analysis of market opportunity for its particular product
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What does the Boston Consulting Group (BCG) matrix do?

Uses a specific model to maximise the long-term profit and growth of a firm by analyzing its:
-  Country attractiveness
-  Competitive strength of the company

Name some aspects of country attractiveness

- market size
- market growth
- competitive conditions
- market oncontrollables

Name the enty strategies from low risk to high ri sk

exporting
licensing
franchising
strategic international alliance
joint ventures
consortia
manufacturing

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