International segmentation and positioning
6 important questions on International segmentation and positioning
Name 4 components of a market segment
2.It must be economically reachable
3.It is more homogeneous in its characteristics than the market as a whole
4.It is large enough to be profitable
Define global market segmentation
Target markets can be indentified as
·Different segments in each country market
·Global market segments
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Name 3 international target market strategies
-Differentiated targeting strategy (segmented marketing)
- Global targeting strategy
In international positioning decisions firm need to examine, whether:
-The product or the brand is perceived in the same manner
-The competitive structure differs
Name the 3 categories of positioning strategies
•Foreign consumer-culture positioning
•Global consumer-culture positioning
The question on the page originate from the summary of the following study material:
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- Never study anything twice again
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- 100% sure, 100% understanding
