C. Non-quantitative research methods
22 important questions on C. Non-quantitative research methods
What are the characteristics of quantitative research?
2. Limited probing questions
3. Interview with few special skills or no interviewer at all
4. Statistical and summation analysis
5. Hardware: questionnaires, computers, print-outs, mobile devices
6. High degree of replicability
7. Descriptive/causal research
8. Training in statistics, decision models, decision support systems, computer programming and marketing research
Why is qualitative research populair?
2. Helps to understand in-depth feelings and motivations of target group
3. Can increase efficiency of quantitative research
What is the concept that describes the interaction among people in a focus group?
- Higher grades + faster learning
- Never study anything twice
- 100% sure, 100% understanding
For my 1st exam I got a C. Then, I started looking for ways to learn better and I came across Study Smart. Since then I have scored a A+, A, A- and another A. I highly recommend it to everyone who wants to hear it. I am so happy with it!!
I was struggling to finish all my first-year subjects for 3 years. Then I discovered Study Smart, which helped me to finish all of them within 3 months.
Because of StudySmart, things are going well in many ways. Before, I always had study stress and no time for anything. Now I feel calm and confident (because of the program). I used to score a B, now I usually score an A or A+.
Hey Chris, I really want to thank you very much for developing the platform, I usually got around C for my exams, now I scored an A+, an A and a A- !!
Since using Study Smart, my average has increased significantly. I even completed a statistics course with a A+ while I'm bad at statistics. I took on extra courses this year, because of Study Smart. Thanks so much!
Ever since I started studying with StudySmart I passed all my exams !!! No more re-sits!! At first, I was happy with a pass and now I only get good grades. Many thanks!
I aced all the courses I studied with Study Smart. For law, I first scored a D, and now an A! I’m 100% sure that I’ll pass all the courses I study with Study Smart.
I always thought I studied well. My grades were fine. I could never have imagined that applying these study skills would have such a huge and direct impact on my grades, my speed and the pleasure I have in learning.
For the first time, I finally feel totally confident about the way I learn. I have the perfect overview and make great progress in terms of speed and the grades I get. Thanks, Chris!
I immediately started to enjoy learning again, and my grades soared. All of a sudden, everything went better. I highly recommend Study Smart to all students..
Being able to create my materials online made the process of studying so much smoother and quicker. I no longer have to spend a huge amount of my time on creating my summaries.
At first, my notes were a mess. Now I use Study Smart to take my notes in a perfectly structured way. It helps me to save a lot of time and do other things I enjoy.
Students that study with Study Smart get better grades. The system applies all the learning methods in such a way that both well-performing students and students who struggle perform much better.
Hi Chris, I would like to thank you very much. Last year I scored C on a course, and this year I got an A+ thanks to your method! Thank you very much!
The largest effect is that my child is more enthusiastic about school! Every parent wants their children to be happy at school, Study Smart made it happen.
In high school, I failed several exams, and that has really changed now. I actually needed this tool very much back then. Since I started studying with StudySmart, I haven't had any D's. My average score is now an A and those are results I would have never had in the past
With my old method, I passed only 3 out of 8 courses. Since I started taking my notes digitally in Study Smart, I have passed all my courses on the first try. For me, StudySmart takes away the stress of wondering if I will pass or not.
Thanks to StudySmart, I passed all my exams, and with better grades than before! On top of that, I have mastered a very good study method now, which I am confident will help me earn my degree.
Why are focus groups used more by consumer good firms than industrial firms?
What is a focus group discussion guide?
What is instant analysis?
What are the trends in focus groups?
2. Use of focus group panels (respondents participate in series of interviews on topic)
3. Using marketing professionals as respondents
What are the advantages of focus groups?
2. Group pressure leads to realistic thinking
3. Opportunity to observe customers without them knowing it
4. Faster than using other techniques
5. Results are easier to understand
What are the disadvantages of focus groups?
2. Recruiting the right respondents is hard
3. Moderator should not show behaviour that may lead to prejudice responses
4. Dominant respondent might sway other (introvert) respondents
What is individual depth interview?
Why are IDIs preferred over focus groups?
2. Respondent feels they are the focus
3. Heightened state of awareness
4. New direction of questions can be improvised easily
5. New info is revealed when longer time is devoted
Why are focus groups preferred over IDIs?
2. Higher degree of client involvement
3. Enable involvement of more people per day
4. Less exhausting for moderator
5. Obtain reactions that would not have been gotten through IDI
What are the different types of respondents?
2. Withholder - answers questions shortly
3. Ruminator - spends a lot of time thinking about question before answering it
How do you solve the problem with digressers?
How do you solve the problem with withholders?
How do you solve the problem with ruminators?
What is hermeneutic research?
What is the Delphi method?
Key characteristics:
- Anonymity
- Iteration
- Feedback
- Aggregation of group responses
What is a projective test?
What are the most used projective tests?
2. Word association test - answering what comes to mind first
3. Personification - comparing product to a person
4. Cartoon test - fill in dialogue of 2 or more characters
5. Sentence and story completion tests - finishing sentences with own words
6. Consumer drawings - draw what respondent feels or what they think an object is like
7. Photo sorts - connecting people in pictures to brand that they would use
8. Storytelling - stories about experiences with a plot, conflict, surprise and lesson
9. Third person technique - asking to answer for a third party
What are the 2 rationales of qualitative research?
2. Such content is externated through indirect communicative techniques
As long as these two rationales are true, demand for qualitative research will be present
What went wrong in the blind taste test of Coca Cola?
2. Coke holds symbolic and social value that blind tests are not capable of capturing
3. People are resistant to change
4. Test may have been designed poorly (e.g. small sip taste good but large quantities don't)
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding
