B. The research process
9 important questions on B. The research process
What are the steps of the marketing research process?
2. Setting up research design
3. Choosing basic method of research to gather data
4. Selecting sampling procedure
5. Data collection
6. Data analysis
7. Reporting the findings
8. Follow up
What is a focus group?
What is the iceberg principle?
- Higher grades + faster learning
- Never study anything twice
- 100% sure, 100% understanding
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What is the marketing research problem?
What are the 2 requirements for causality?
2. Concomitant variation - degree to which a presumed cause and presumed effect occur or vary together
What is a request for proposal?
What is the "no bullshit" principle?
What are the advantages and disadvantages of secondary data?
Fast to collect
Less expensive
Good starting point
-
Often outdated
Often insufficient
Often not tied to specific problem
What is the difference between exploratory and conclusive research?
Conclusive research is used to obtain definitive answers. Provides precise answers to specific problems
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding
